This report is a public Deliverable of Work Package 5 of the project ‘TraSaCu – Traffic Safety Cultures and the Safe Systems Approach – Towards a Cultural Change Research and Innovation Agenda for Road Safety’, funded by the European Commission within the program Marie Sklodowska-Curie Research and Innovation Staff Exchange (RISE).
The objectives of Work Package 5 are:
(1) the development of an action framework for improving road safety by using insights of traffic safety culture,
(2) the construction of specific change-management models.
The final report presents the foundations for these three elements in a comprehensive form

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This report aims at providing hands-on advice on how to deal with defining, measuring, transforming and institutionalising Traffic Safety Culture, and how to design targeted interventions during this change process. This implementation strategy describes how a process of change can be geared into a specific historical and political situation and the obstacles and opportunities it offers.
It is targeted at a wide range of stakeholders, including road safety officers in local, regional and national road (safety) authorities, experts and consultants in road safety research institutes, universities, traffic psychologists, communication experts in road safety, market research institutions, decision makers at political level, and representatives of interest groups, NGOs and umbrella organisations at European, national and regional levels.

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